This is a financial plan in which the sum assured becomes payable on the death of the life assured either within the term of the policy (term chosen by the assured) or at the end of the term if insured is still alive.
It is a package which provides protection for dependants in case of death and provides money for desirable things in life on survival to the end of the policy term.
In "With Profit" endowment assurance policy, the holder is entitled to yearly bonus in addition to the sum assured. The total bonus on the policy is payable at the same time the sum assured is payable.
For "Without Profit" policy, the holder gets only the sum insured.